Problems & questions at revising a website
Important questions before redesigning a website
Before you start redesigning a website, a homepage, you should answer these 3 questions:
- Is the number of conversions and the time spent on your website falling?
- Is the number of conversions and the time spent on your website falling?
- Does your website have a mobile version or a responsive design?
These are the most important questions you should answer before you start the redesign. Also, of course, whether you actually need to revise your website.
Problems revising the website
If you have already achieved a good position with the desired keywords and want to keep them, then the first question arises. Won’t I lose the post after revising the website? For this you should consider the following:
- First, your website URL should remain the same, do not change your website URL or keep it as much as possible . Especially if you should decide to create them yourself. Changing URLs will result in new Google indexing and the old URLs will show the 404 error if you haven’t set a redirect. Therefore, the URL change should be carried out before the redesign .
- Likewise, you should keep any existing html tags if you were happy with your positions (b, i or H1-H6 ).
- Changing a CMS also completely changes your code and will be re-indexed by Google first, which in turn will also affect the positioning of your website.
- The blogs on the subpages and all links, incoming and outgoing links should be retained .
If you decide to add new blocks, you should first set them to “no-index” and only later switch them to “index” in order to be able to observe whether you would lose the positions as a result. In the case of blogs, the relevance to the subpage is much more decisive – you should already take this into account in this phase.
Preparation of the new website/homepage
Als Erstes legt man die Anzahl und Namen der Unterseiten fest. Dafür eignet sich hervorragend das Tool “Mindjet-Mindmanager”.
Competitor research and new collection of ideas
Once you’ve decided to revamp your website, there’s a lot to do. It would also be helpful to look at the websites of your closest competitors to get incentives for your own website. To do this, simply google the keywords you want to rank for and analyze the structure of the website. The first competitors listed are of particular interest to you. As a rule, new interesting ideas arise from this, which you can also adopt for yourself in an improved form. In addition, you can also take over other interesting impulses from other successful websites that have a particularly proven design & SEO.
Defining the elements of the site
First you define the number and names of the subpages. The “Mindjet Mindmanager” tool is ideal for this. After that, you determine the menu of your website. How many blocks do you want on your subpages? What should the footer of your website contain? How many buttons or calls to action should be used?
Color palette of the new website
Here the tastes are different. “Color-Adobe” is very helpful when choosing the color palette of the website. It is a good idea to look at all the color combinations using a “color wheel”. Here is the link: https://color.adobe.com/de/create/color-wheel. What I personally think is awesome – you can just upload an image in the desired color palette and get the extracted color palette in different nuances for your website. There is definitely something to choose from.
Implementation of the new design
If you have considered all the elements mentioned above, it is advisable to create a website/homepage. Typically, your home page is the most important page on your website. With the creation of this first page, all elements and the color palette are implemented. You can also try different fonts and sizes on the site. However, it is not recommended to use more than 3 different fonts on one website . Now you can see how your pages will look visually and you can start creating the other pages. Of course, blocks of thematically different directories should differ.
Summary
In the following I summarize the most important points of the revision of the website:
- Analysis of the top leading competitors in your industry
- Creation of the rough structure with page description, menu and blocks of the website
- Choose the color palette and fonts of the website
- Creating of the prototype of the website with all block elements in WordPress
- Implementation of the complete design
- Important: don’t forget to do redirects when changing URLs and adopt html tags from the old website in order not to lose the ranking
- After indexing the new pages, add new items and observe the impact on the ranking.
